Marketing Makes Strong Fashion Brands Essay Example | Topics and Well Written Essays - 500 words

Marketing Makes Strong Fashion Brands - Essay Example The essay "Marketing Makes Strong Fashion Brands" discovers the role of marketing in the future of the fashion brands. The stage is called Outward Marketing. Without properly undergoing through these two stages, difficulties may arise according to Carter McNamara, MBA, â€Å"As a result, they often end up trying to push products onto people who really don't want the products at all. Effective inbound marketing often results in much more effective and less difficult outbound marketing and sales.† The key therefore is to conduct good inbound marketing as a foundation to outbound marketing. Bearing this advice in mind, businesses will have a fair chance of succeeding in the highly competitive market. The strongest element in Inbound Marketing that leading companies spend a lot on is Outbound marketing is the outward manifestation that directly interacts with people. The most powerful element of outbound marketing is advertising. The Britannica Concise Encyclopedia defines adverti sing techniques and practices as making â€Å"the public to notice products for the purpose of persuading the public to respond in a certain way.† People will know of the product, identify with it and buy it. Ioana Chioveanu (2006), names this as â€Å"persuasive advertising which induces brand loyalty in consumers who would otherwise buy the cheapest alternative on the market.† This is the very essence of advertising and companies spend a lot on advertising. In fact a survey of the Leading National Advertisers.

Findyourdeal.com Thesis Proposal Example | Topics and Well Written Essays - 1250 words

Findyourdeal.com - Thesis Proposal Example Specifications for all these components are standardized and are available off the shelf in any computer store or an e-commerce website. We will extensively use open source software applications to run our IS resources. Most of the open source software applications are royalty free, and hence will shoot down our costs. Some examples of free and open source applications will be Ubuntu as the operating system, Open Office as the general productivity suite, Mozilla Firefox/Google Chrome as the browser, GIMP as photo editor. We will outsource annual maintenance contracts to local hardware providers, thereby nullifying the requirement of any dedicated manpower for maintenance of hardware resources at out office. We will also employ freelance technical help personnel from lower cost economies to drive down our software maintenance costs. 1. Aggregate deals from companies: To keep costs down in the initial phase, we will use the internet to scout for deals being offered by companies. Sourcing of deals may be done through 3 distinct processes: E-commerce businesses range from a multibillion dollar business like Amazon, to really small mom-and-pop-managed kind of a website that generates not more than$5000 revenues in a month. The set of features required in an e-commerce website obviously depends on the present status of an e-commerce business, and also perhaps on the future growth potential. While the initial two components are common place, it selecting appropriate e-commerce software that will be a critical activity. Available e-commerce systems may be categorized using a whole lot of parameters like, Open source / Proprietary, Off-she Shelf/Custom made, Microsoft Technologies/LAMP based or Product/SaaS. Every available e-commerce component have its own utility and caters to a specific set of customers, we have chosen to use LAMP based open source e-commerce systems for our business. LAMP is an acronym for Linux, Apache, MySQL and